Mastering means proper spectral balance and musical dynamics. In an era of loudness, air and punch have become a rare commodity.
Streaming platforms like YouTube and Spotify normalize louder tracks to around -14 LUFS. While a -6 LUFS track might seem powerful next to a -14, it actually sacrifices its micro-dynamics, resulting in a much flatter overall sound. Furthermore, there is no proven link between loudness and commercial success.
hint: Right-click on any YouTube video and check "Stats for nerds" to see the attenuation amount.
The key to good sound is spectral balance – if it's right, a track sounds good on every setup. As mastering typically raises the level, the key to an objective comparison is identical loudness. Often before-and-after comparisons are not volume-matched, making "louder" seem automatically more bright and powerful. Here you can compare some original mixes and masters at equal loudness:
A/B comparison →